From enabling front-line innovation, to helping a luxury hotel surprise and delight its guests, to helping a fintech startup speak the language of its customers — I've taken on all kinds of marketing challenges and solved them. I can help you, too.
Seasonal Roots is a subscription CSA service connecting Virginia families with local farms. When I came in as fractional CMO — reporting directly to the CEO — the business had been flat for three years.
In four months: rebuilt the brand narrative, clarified audience targeting, and restructured content production across a team of three creative staff and approximately 150 brand ambassadors. Revenue grew more than 15%.
"Nathan's professionalism, marketing experience, and holistic approach to brand management are invaluable. His marketing skills created quick results — increasing revenues over 15% within three months. He also led Brand Discovery to solidify our audiences and stories and landed us in a creative space that is both true to our brand and exciting. I would highly recommend Nathan to run any team to drive growth within a business."— CEO, Seasonal Roots
Synthesized consumer and expert research and developed the creative brief for a national homebuyer education campaign — delivering strategic frameworks and audience opportunity reports that shaped the final campaign direction for one of the country's most recognized housing institutions.
Served as senior strategy contributor for a growth-stage financial services company navigating a critical phase of market expansion. Developed executive presentations, brand playbook, and communications frameworks that helped the business find and speak to its audience with clarity.
"Nathan is very good at digging deep into a business's brand and picking out things that are either broken, don't make sense, or need improvement. He was very helpful in providing key insights into our business's competitive advantages and differentiators and made some great recommendations on how we might leverage what sets us apart."— Client, Dragon's Tooth Brands
Directed primary research with heads of brand at St. Regis, Ritz-Carlton, and Marriott — developing insights frameworks that shaped partner positioning for a national workwear brand entering the premium travel space. Research conducted at the brand-to-brand level, working directly with senior hospitality leadership.
The consulting work is built on a decade inside some of the largest and most demanding marketing organizations in the world.
Led end-to-end strategy and execution of integrated, multi-channel co-branded campaigns for major U.S. travel partners including airlines, Kayak, Amtrak, Priceline, and Ticketmaster. Shepherded campaigns from creative brief through publication, coordinating across creative, legal, product, media agency, VP Marketing, CMO, and division CEO.
Contributed to a record year in travel insurance sales in 2017–18. Reduced partnership renewal cycle time by 50% through stronger co-branding messaging and streamlined partner alignment.
Multiple roles across brand strategy, digital marketing, and innovation during a period of significant global investment in content and campaign infrastructure.
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